Tuesday May 24th 2016
Want to know some quick, effective ways to make better first impressions at your premises, which are achievable by June 30? Consider these economical ideas for enhancing your first impression and visual branding. Updating your business spaces in the coming weeks can help to get you noticed. We show you some ideas for revamping your reception area, renewing building signage, updating window and vehicle graphics, enhancing mobile marketing and more. Just as you see on the TV shows, sometimes a little attention and change can make a huge positive impact.
Is your business marketing and visual branding accurately reflecting the true essence of your business? Does your first impression leave clients or customers excited about your product or service? Whether you’re selling a product, or promoting ideas or services, your visual marketing or visual branding, is communicating with your customer well before you do. Does the first impression your company makes leave your customer knowing something about your business, or wanting to know more?
Here are 6 great ideas to improve the first impression of your business, and help you put your best foot forward for the new financial year. Which will you choose first?
Attract new attention to your location.
For a fast, eye-catching change you could invest in a fancy new letterbox or building number. This small change can help to build a quality impression of your business, and ensure that your customers can easily find you.
No longer get asked, “Where are you?”
Terrific Traffic Stoppers
Maximise your vehicles on the road and parked at the front of your premises with new car wraps or vehicle graphics.
This is a great form of mobile business signage advertising. It reinforces your brand and easily adds to your marketing mix. If you have existing vehicle graphics which are getting tired – redesign and replace your existing vehicle graphics with new signage designs. Or keep your existing visual branding and update its layout with a fresh, modern approach.
Stand out from the crowd with new building signage and street frontage signage advertising your business. New signage for your business can be incorporated into a full visual re-brand for the next financial year. Or you can use your existing logo, brand and colours in new and interesting ways to modernise your shopfront or business. The external signage options are many and varied, limited only by space and budget.
Your reception and waiting areas are spaces of opportunity to truly shine and create a first impression which speaks volumes about your company. Consider using your entranceway to promote your products and services as a mini showroom. If your budget allows, you can go for a full refurbishment of your business reception area – with new layout, internal signage, and creative uses of artwork and colour to tie in with your business’ visual branding.
If you budget doesn’t stretch that far, there are still cost-effective ways to makeover your reception area. You could revamp the finish on your reception counter, or re-paint your walls a more up to date colour. You could also apply some creative window graphics or wall graphics to keep the space fresh and inviting.
Creative Communal Areas
Promote your business and make your team feel proud. You can brighten a dull wall or hallway with fantastic adhesive graphic photography or motivational wording. You can also have your kitchen and meeting spaces refreshed, with new cupboard doors and finishes. For a creative take on lunch, or to be a talking point in a meeting boardroom, you can even have the office fridge wrapped in graphics.
Is your business is branching out into trade shows or corporate marketing seminars? Then you will need to look the part. Exhibitions or displays for tradeshows can be enhanced with small additions like lecterns, customised brochure stands and modern portable product information with easily updatable audio visual options. If you know you will be stepping up further into this arena in the coming financial year, this could be a good investment before June 30.
EOFY VISUAL BRANDING
Send us a photo of your building exterior or interior, or your car, ute, truck or machinery. Tell us the budget for your business outlay. We will send you some ideas and a quote specific to your space and budget. Get in prior to May 31 and have your project completed by June 30.
Thank you to our clients Jan Powers Farmer’s Market, CSi Southport, Garth Male Grooming, Lions Club, Stockman’s Hall of Fame, Hager Electro, and Brookfield Multiplex for allowing us to showcase the visual solutions we provided for you.
About Brandi Projects
Brandi Projects is a creative construction company offering signage and display solutions for both the public and private sectors. With over 30 years of experience and achievement in exhibitions and interactive displays, Brandi Projects also bring the concepts of creative construction and innovative visual solutions to the corporate sector. They are experts in high end marketing suite fitouts, trade show displays, retail and reception areas, and corporate signage.